Mr Pongsethorn Jom Salakshana ('Jom') is a passionate entrepreneur and grandson of Mr. Boonsong Srifeungfung, a pioneer Thai industrialist. After Jom graduated with honours a Batchelors degree in Mechanical Engineering and Finance from University College London ('UCL') and London School of Economics ('LSE') as well as a MBA Finance at City University London, true to the spirit of his forefather, he gained exposure to entrepreneurship early in his career at Deutsche Bank, a global investment bank power house, spending almost 10 years proving himself in the rigorous and challenging world of Mergers & Acquisition ('M&A') and corporate finance in London, Singapore and Hong Kong.

Upon returning to Thailand Jom assumed a management role in the family salt business that his father established, namely Thai Refine Salt ('TRS') and Pimai Salt Company ('PSC'), the biggest PDV salt producer in Southeast Asia and owner of of Prungthip brand of salt. He was instrumental in helping to grow the salt business to be the dominant player in Thailand and Southeast Asia.